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‘I am not to be blamed for anything to do with skin lightening, people do a lot of things. When Tania informs Mchoza - who finds direct sunlight painful on her skin after years of bleaching - that the products she was endorsing contain the dangerous chemical hydroquonine she claims that she has ended her deal. She explains that use of the illegal products mean when people apply it to their skin they 'are basically removing the melanin that is protective to skin and prevents damage from ultraviolet rays and skin cancer'. Tania describes Mchoza as an 'all singing, all dancing advert for skin bleaching' but soon discovers the dark side of the beauty product from dermatologist P rofessor Ncoza Dloza, who is left astonished that people are risking their lives.
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Tania with a South African woman who has used the bleaching products, which ingredients that dermatologist Professor Ncoza Dloza says can cause skin cancer 'For me doing this, I am saying if you are going to do this do it the right way, this is the right product to use.' 'They are doing it, they are using products but they are just using the products that are no good for them. Mchoza doesn't see herself as a face for the skin bleaching products, saying of fans who follow in her footsteps: 'I can’t stop them from doing it, it’s happened already. The products highlighted by the documentary don't have ingredient labels on them, but when they are tested they are found to contain h ydroquinone - a chemical that penetrates the skin and suppresses the production of the skin pigment melanin, which scientists have linked to skin cancer. One young girl who is not desperate to be 'yellow bone' says: 'It’s so sad, because all these other girls who are not light are going to try and go out there and do things like skin bleaching just to look lighter and be accepted and seen as beautiful.' I think if I knew the side effects I would have chosen an alternative solution. When he gets told that the product he has been using contains traces of mercury - a chemical that can harm the brain, heart, lungs, immune system, and ultimately lead to organ cause organ failure - he still isn't put off. The Channel 4 programme explores the disturbing growth in the popularity of skin bleaching I started getting lighter and I just continued using it,' Jeff says on the show. ‘I first saw it in an advert, then I bought it. Lemonvate is not marketed as a skin lightening cream, and manufacturers claim counterfeit copies are being sold in South Africa. He uses a concoction of a product called Lemonvate mixed with lemon juice and sunscreen on his skin. Tania Rashid also speaks to 19-year-old marketing student Jeff, who, after two years of bleaching his skin, tells her: 'Wh en I compare my former self to now, I feel like I am more appealing now because I am lighter.' I feel like it will never really come to an end as long as white is labelled as the perfect race.'
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'It’s got a huge impact on how people treat you. 'If you go to interviews and you are fair-skinned there is probably a 50 percent chance of you getting the job. ‘When you walk into a club people notice you, they say "yellow bone" and you are more visible to people,' she says. Tania also speaks to a member of the rapper's entourage, make-up artist Kim, who agrees that being 'yellow bone' is an advantage. Mchoza, who is filmed ahead of becoming a spokesmodel for a bleaching product, is seen using skin lightening creams of varying strength in the documentary. Her PR manager is also seen saying celebrities need to look lighter: ‘It works better on screen, it works better with make-up and we’re selling an idealistic world out there. They’re bound to read and want to be like someone who’s on TV. 'I am always on the TV, I’m always in the newspapers. 'To me, that’s not being sensitive because I’ve been through that, I’ve experienced that. 'Peo ple saying when you’re dark-skinned you can’t find a job,' she says on the programme. The popularity of Beyoncé, who describes herself as 'yellow bone' in song lyrics, is cited among the reasons young people are bleaching their skin